Masterclasses
HEALTH

Speakers:

In this session, we discuss the key issues for creating a communication strategy capable of attracting and retaining patients/clients, and a marketing plan that can position your product or service in the market.

Speakers:

Aimed at professionals and projects that straddle the line between health product and wellness product, this masterclass will reveal the most relevant issues to be considered when developing and commercialising “borderline” products and services.

Speakers:

With three experts, this session discusses what needs to be taken into consideration when presenting a project in the health sector to an investor group.

Panel discussion. Speakers:

At this panel discussion, we talk about data analysis and its challenges in the healthcare system.

Speakers:

In this session, we will reveal the main features of the various healthcare system models. We will also discuss public healthcare procurement and provide some examples.

Speaker:

In this session, we will reveal the international intellectual property instruments related to medical and electronic devices, and software in particular.

Speaker:

In this session, we present the various public finance sources for a startup in the health sector during its growth stage and how this impacts company growth and standing.

Speakers:

In this session, we discuss the current and future impact from new technologies on healthcare systems from a number of different approaches:

• Supply; from the perspective of a company offering services based on digital health to public authorities and care providers.
• Demand; from the perspective of a hospital group leading the way in introducing innovation into its processes and services.
• The opportunities from this new wave for new health initiatives. Realities, trends and future prospects.

Speaker:

• An introduction to the international intellectual property instruments related to medical and electronic devices, and software in particular.
• Licensing principles for open and closed innovation source software.
• European perspective: Software patents in Europe. Implementation in Europe.
• Multi-jurisdictional issues in the field of software intellectual property with a special focus on Europe, China and the US.
• Q&A.

Speakers:

With numerous experiences in the healthcare sector, Pedro and Ignacio explained how they launched their startups and everything they did to ensure their success. In addition, Judith (a specialist in legal issues) gave her point of view on several key issues to be considered when embarking on entrepreneurial activity in health. The session was moderated by Marta de Vicente.